Copywriter fashion & editorial - Content Studio, H&M

We are looking for

We are looking for a Copywriter who is a native English speaker with a background in fashion and editorial to H&M Content Studio. You will be part of a 6-month project with start in June. The role will include digital creation for both webb and mobile. At H&M, you will get the opportunity to work globally with a strong, forward-thinking corporate culture and in a rapidly changing industry!

Responsibilities and tasks

As a Copywriter you will contribute to added customer value, a strong brand, and increased sales by conceptualize ideas for the site. You have experience in writing from the Fashion Industry. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Your main responsibilities include, but are not limited to:

  • The tonality and expression of the site, ensuring alignment with overall brand identity and marketing objectives.
  • Conceptualize ideas for the site, in close co-operation with the rest of the team.
  • Conceptualizing and produce copy in for the site in line with the activity’s purpose.
  • Secure H&M tone of voice.
  • Secure that the creative ideas is approved from a legal perspective.
  • Co-operating with internal and external parties.


In order to be a successful Copywriter at H&M we believe you have:

  • 5-10 years of proven success as a Copywriter, Editor or similar.
  • You are a native English speaker.
  • Experience within the fashion industry.
  • You have an editorial background.
  • Proven ability to successfully execute on creative concepts.
  • Solutions based approach and strong leadership skills.
  • Experienced and confident with a fast-paced working environment.
  • Good knowledge of the media landscape, tech and trends.
  • Excellent written and oral communication skills in English.

About the company

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.

Other information

It’s a temporary position, full time with start in June and 6 months ahead with possibility of two weeks’ vacation during the summer. Please apply as soon as possible!

For WorkStudio it is important to offer equal opportunities. We will therefore consider all qualified applications for employment without any regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.

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Anställningsform / Form of employment
Omfattning / Period of employment
Placering / Location
Stockholms län
Kontaktperson / Contact person
Rekryteringskonsult / Partner