Copywriter - Haypp Group

We are looking for

We’re searching for a motivated and consumer driven Copywriter for producing engaging and compelling copy for our e-commerce sites and product pages in UK.
You will primarily focus on content execution of product pages on site and articles.
The ideal candidate for this role demonstrates great copywriting skills, possesses an understanding of keyword-optimization (SEO). You understand how to work with AI in the content creation process and can manage day-to-day content tasks simultaneously with speed and accuracy.

Responsibilities and tasks

Your mission is to write content for product pages and articles alongside the team. It’s important that you know how to create data-driven and keyword optimised copy that will captivate our audience and boost rankings and visibility for e-commerce (FMCG).

Your area of responsibility

• Write and edit SEO-driven content for e-commerce (written text & articles), tailored to the UK market.
• Developing and maintaining high-quality static content tailored for the UK market.
• Apply SEO best practices to optimize copy for improved visibility and rankings.
• Ensure content compliance with local legal requirements and collaborate with our legal team for review.
• Contribute content suggestions that align with SEO strategies and focus on keyword priorities.
• Manage your assigned copywriting for various tasks, keeping records updated and ensuring smooth content production processes.
• Adapt copywriting to various formats (product descriptions, landing pages, articles etc.) to meet project scope and business needs.
• Proofreading and ensuring all content meets quality standards.
• Work with your peers and teams to ensure the copy has the right structure, tone, and informational requirements - as well as sync with legal to drive the right user experience.

Qualifications

You have solid experience as a Copywriter with SEO knowledge from agency or inhouse studio/digital marketing department.

• Native-level English speaker with proven copywriting skills.
• 2+ years of experience of copywriting, preferably for the UK market.
• A good understanding of on-page SEO techniques, e-commerce and best practices.
• Proficiency with design tools (e.g. Adobe Suite, Figma and/or Canva).
• Experience working with CMS systems (e.g. Easyfy or WordPress).
• Strong organizational skills with an agile mindset and attention to detail in content creation.
• Ability to work autonomously and effectively manage tasks, while also being a collaborative team player.
• A bachelor’s degree (-or equivalent experience) in marketing, communications, or a related field.

About the company

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With eleven e-commerce brands, the Haypp group is present in seven countries where we served more than 950 000 active customers in 2023.
Inspiring healthier enjoyment has never been more important, and this is central to our work at Haypp Group. SEO and content are a vital part of our work at Haypp, especially as we operate in a regulated category. To help us excel in this mission, you will be working on helping us scale our content operations and helping us spread our mission further.

Other information

This is a 6-month consultancy contract, starting in the beginning of February 2025, full time at The Haypp Group’s office at Medborgarplatsen, Stockholm.
Does it sound interesting? Please apply today with your resume. Selection and interview process is ongoing.

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