Copywriter - H&M

We are looking for

A creative and customer-focused Copywriter with a strong passion for fashion and storytelling. You have a deep understanding of tone of voice and know how to create engaging, relevant content across multiple digital channels. You thrive in a fast-paced environment, take initiative, and enjoy collaborating with others to deliver impactful communication that strengthens the brand and drives customer engagement.

 This is a temporary assignment from end of May and 6 months ahead.

Responsibilities and tasks

• Develop copy for digital channels across fashion activities and campaigns, aligned with project plans, tone of voice, and brand direction
• Create versatile, customer-focused content for hm.com (web and app), email, push notifications, and social media
• Conduct research based on purpose, product, and target audience to generate strong copy ideas for each project
• Adapt messaging across channels while maintaining consistency in tone and brand identity
• Stay up to date on customer behaviour, trends, and communication best practices
• Ensure all copy is legally compliant from a copyright perspective

Qualifications

• +3 years of experience in English copywriting within fashion, lifestyle, or retail
• Strong interest in fashion and current trends
• Solid understanding of brand tone of voice and storytelling
• Proven ability to create engaging, customer-centric content tailored for multiple channels
• Excellent written and verbal communication skills in English

You are also:

• A clear and confident communicator
• Driven, proactive, and able to stay organized in a fast-paced environment
• Curious, collaborative, and eager to learn and grow in a dynamic setting

About the company

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

Other information

This is a temporary assignment from end of May and 6 months ahead The role is based on-site at H&M headquarter centrally located office in Stockholm. We are reviewing applications on a rolling basis to find the right candidate as soon as possible, so please apply today!

For WorkStudio it is important to offer equal opportunities. We will therefore consider all qualified applications for employment without any regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.