Social Creative - H&M

We are looking for

We are now looking for a Social Creative to join H&M MOVES global marketing department. As a Social Creative at H&M MOVE, you generate ideas and content for Instagram and TikTok. You translate briefs into creative content and ensure it meets the right standards—visually, editorially, and in terms of platform fit.

This is a temporary assignment with start immediately and 6 months ahead, on-site at H&M headquarters in Stockholm.

Responsibilities and tasks

As a Social Creative at H&M MOVE, you ensure that our social media content on Instagram and TikTok meets the right creative standard and aligns with MOVE’s visual direction and content strategy. You transform briefs into ideas tailored to the platforms, ensuring that all content feels distinctly MOVE while being social-first and thumb-stopping. You support the Social Media Manager and Social Media Specialist with content editing and planning, based on ongoing check-ins and needs.

• Develop social media ideas and concepts for Instagram and TikTok based on the brief
• Evaluate creative ideas from a social-first perspective, considering platform algorithms and formats
• Ensure content adheres to H&M MOVES brand guidelines and maintains a consistent standard in line with the social media strategy
• Assist with basic video editing for TikTok by adapting existing material for the platform
• Collaborate with the influencer and content creator team, providing support on everything from creative briefs to content approval
• Proficiency in Photoshop, Adobe Premiere Pro, Adobe After Effects, or DaVinci for editing videos (e.g., for TikTok)

Qualifications

In order to be a successful Social Creative at H&M MOVE we believe you have:

• Minimum 2-3 years’ proven experience as a Creative Social or Content Creator from a Marketing- or Inhouse department
• It’s a plus if you have experience within retail-, Sports- or from the fashion industry.
• Great communication and team collaboration skills.
• A solution-oriented and service-minded mindset.
• Organizing skills with high attention to detail.
• Excellent written and oral skills in English and Swedish.

About the company

H&M MOVE is the athleticwear concept within H&M. We are here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratizing sports apparel. Combined with our passion to get everybody and everybody moving, we are truly inspired for the journey ahead of us. 

Other information

This is a temporary assignment with start immediately and 6 months ahead, on-site at H&M MOVES headquarters centrally located office in Stockholm. We are reviewing applications on a rolling basis to find the right candidate as soon as possible, so please apply today!

For WorkStudio it is important to offer equal opportunities. We will therefore consider all qualified applications for employment without any regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.